Just a bunch of dudes being j3f.
July 10, 2021
Starting from humble beginnings, this is the shirt that started it all. What started as a joke to make a truly awful shirt has blossomed into a favorite yearly tradition.
June 10, 2022
A gaggle of j3Fs descended upon Utah for a week to travel the lands and look fly as hell in our new desert clothes. Shoutout to Boo for the artistic support on this one.
July 15, 2023
We designed some thick sweatshirts to keep us warm while looking at these cool glaciers. Also great for sleeping on the side of the road in a Walmart tent.
June 22, 2024
Brandon took the goat logo and slapped it onto some sweet hats.
June 25, 2024
Why have one new piece of gear when you can have 2? We rocked these jerseys through the mud of Isle Royale and a harrowing ferry ride. Saw some cool northern lights too.
June 20, 2026
The latest version of the goat design came out swingin'. Shirt was great for blocking sun rays bouncing off glaciers and meeting a Pacific Spiny Lumpsucker.